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Traffik Insights

A closer look at a market in motion.

Analysis of yacht activity, destination trends, major events and brand visibility, drawn from Traffik’s recorded data and monitored sources.

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TRAFFIK INDEX
112
Week ending 6 September 2026
100 8 WEEKS TO 6 SEP
100 represents the defined baseline: an ordinary week by the live-era norm.
Methodology  ·  Full Index view
1 Sep758 Sep96
Events · 8 September 2026

Recorded yacht presence in Port Hercule rose from 75 to 96 ahead of the Monaco Yacht Show.

Two dated harbor snapshots, fifteen days before the show opens, with regional staging context measured separately.

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N&J96Fraser92Denison66Burgess64
AI visibility · 8 September 2026

Northrop & Johnson and Fraser led mentions across 120 monitored AI responses.

Two houses appeared in 96 and 92 of 120 monitored answers; the top three names took 44 percent of all mentions counted.

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Predicted ≥3030Recorded90
Forecast reviews · 8 September 2026

Gala forecast review: activity remained elevated after the event.

Two of three pre-registered predictions verified; recorded presence held at 300 rather than declining within 48 hours.

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AI rank13Visit rank1
AI visibility · July 2026

Monaco’s yacht-visit ranking differed from its published AI-visibility ranking.

Thirteenth in summer AI-visibility rankings; first among fenced harbors by recorded unique yachts, 419 over the period.

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West115East73
Fleet activity · July 2026

More tracked yachts shifted west than east between the two summer periods.

Among 481 yachts tracked in both summers, 115 shifted west against 73 east; excluding the east Med widens the margin.

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June norm9.6Late July18.6Peak hour28
Destinations · July 2026

Porto Cervo’s late-July presence ran well above its June norm.

Mean of daily hourly-median concurrent counts: 18.6 against a June norm of 9.6, with a single-hour peak of 28. Re-derived 10 September on the reviewed marina boundary.

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202420202521202620
Destinations · July 2026

No increase identified in the monitored northern cruising locations.

Three summers across five monitored regions show flat presence within the stated locations, criteria and coverage.

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Med leaders100Atlantic43
Fleet activity · July 2026

Selected Mediterranean charter fleets recorded more movement during the fortnight.

The Mediterranean front-runners ran at more than double the rate of the two newest Atlantic fleets on the observed league.

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